Web- Clayton M. Christensen Moral of the Story 13 subscribers Subscribe 12 Share Save Description 1.3K views 1 year ago This is a short story by Clay Christensen which demonstrates why customers... WebApr 11, 2024 · Christensen’s colleagues decided to approach the research differently. They tried to figure out what job the milkshake was “hired” to do. They figured out that over 50% of the milkshakes ...
Know Your Customers’ “Jobs to Be Done” - Harvard …
WebOperations Management questions and answers The “job to do” approach discussed with the Clayton Christensen milkshake example can be useful in a variety of settings. Even when we are the customers ourselves, sometimes we don’t look for better solutions because we get into routines and habits. WebApr 5, 2024 · One example Christensen outlines in Disruptive Strategy is McDonald’s milkshakes. McDonald’s executives were surprised to find milkshake sales were highest in the morning. By conducting research, they discovered customers were hiring milkshakes to do the job of keeping them occupied and full during their morning commutes. build my own pontoon boat
Jobs to Be Done: 4 Real-World Examples HBS Online
WebApr 11, 2024 · Milkshakes. Christensen’s colleagues decided to approach the research differently. They tried to figure out what job the milkshake was “hired” to do. WebOct 15, 2024 · It wasn’t until Clayton Christensen popularizing the concept that it became widespread and formalized. Nearly every contemporary mention of JTBD links back to Christensen’s use of the concept outlined in his book The Innovator’s Solution. Perhaps more so, Christensen’s “milkshake marketing,” based on jobs people have when they … WebMar 31, 2016 · From the master himself and you can see this in its full glory and many more of the series at http://phoenix.edu/lectures Understanding a product¹s actual jo... build my own pantry